Trump Fuel Efficiency Freeze Is A Fork In The Road For Auto Industry. Will It Take The Path Forward?

Only ten years have passed since the U.S. auto industry took the wrong fork in the road and effectively imploded during the 2008 economic crisis. Among the factors that contributed to the bankruptcies of Chrysler and GM were bank-breaking gasoline prices. No one wanted to buy the gas-guzzling SUVs that made up a disproportionate amount of their production.

Ten years later, the U.S. auto industry is once again at a crossroads that will not only chart their future, but also reshape the future for consumers and our planet.Today, amidst all of the White House’s political maelstroms, the federal government rolled out a dangerous proposal to freeze automotive fuel economy and greenhouse gas standards.

Read more on my Forbes post

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